Keep clients in the loop about your office relocation
When you move office, don’t forget to tell your clients and customers where you’re going!
If you’re preparing to relocate the premises of your business, one of the key items to check off on your ever-growing To Do List is informing your clients and business network of your office move. Moving office without telling anyone where you’re going is akin to throwing a party but not sending out any invites!
Luckily there are a number of ways to inform others of your office move, so you have no excuse not to let everyone know that your business is moving up in the world. Here are some possible ways of getting your message out:
Letters and flyers – These are simple and straightforward ways of ensuring your clients are in the know. Always remember to include directions and maps, ideal to include if you’re sending out written correspondence.
Emails – A lightning fast way of getting your message across, but be aware that it might be removed by a junk mail filter. Most useful if your company sends out regular newsletters.
Telephone – Leaving a telephone message for inbound callers or asking your receptionist to pass on the information is one way of ensuring your message is delivered.
Website or blog – Include it on your company website or blog. It’s an informal way of sharing news and gives you more liberty to discuss how it will benefit your business and thus your clients.
Signs – A sign or banner could be appropriate if your business gets a lot of traffic near to your old offices.
Ultimately, choose the combination of approaches that best suit your business needs. Clear notification well in advance should minimise existing client loss and help you to bring your clients along with you when you make your office move.
