Wednesday, 29 September 2010
What does your fit-out say about you?
Discover the value branding can make to your fit-out
Fit-outs are not just a way of making your office look good they also significantly contribute to clients’ and customers’ perceptions of your brand. Striking the right portrayal of your brand image is incredibly important and will communicate your values and present a unified picture of your company.
Creating an office fit-out when you move into a new work space can be an important part of initiating this image overhaul. Some considerations for how you can put your stamp on your fit-out include:
- Think about your colour scheme carefully and ask advice from employees. The most crucial advice here is to consider a scheme that will be workable for your staff, after all, they will have to live with it!
- Bright colours may well be part of your logo, but may not necessarily translate into the office. Accents of colour can easily be added in creative ways to create a more subtle design.
- Be aware of colour combinations associated with other brands and be particularly careful not to choose the same scheme as a rival company.
- First impressions really do count, so make sure your reception and waiting areas are up to scratch.
- Pay attention to detail – with branding, the devil really is in the details so insist on the right fonts for any signage.
- You don’t have to be obvious – the more creative your interpretation of your company brand, the more inspiring your new environment will seem to visiting clients.
