What your Office Space says about you
Why your choice of office space is so important and how to use your offices as your “shop window” for your business and brand.
The office space you occupy will say a lot about you as a business, your brand, and your corporate image. It determines the way in which you are perceived to clients, piers, staff and potential employees.
Your office should not be seen as simply a place to work. It is one of your strongest business assets which, if used correctly, can convey the right message and tells a story of corporate culture and of the personality of the company.
The choice of office space is therefore one of the most important decisions you are going to make in the moving office process. Do you want a period building, warehouse-style conversion, a business park location or a state-of-the-art modern office with top of the range facilities? Think about the image you would like for your business and talk through your suggestions with a Property Consultant so they can see what options are currently available on the market that most suit your requirements and the image of your company.
There are some businesses whose needs are best served in a modern, glass fronted office in a central location with all the contemporary facilities and finishes such as security, reception area, break-out zones for staff and meeting rooms. These type of offices are popular amongst the more creative, digital and media businesses whose office space reflects their brand image and corporate culture to the outside world. For others, Grade B offices are a popular alternative and are usually maintained and finished to a good standard with adequate facilities. Some company's needs may be adequately served in a more traditional building in a less prominent location where office rents will be cheaper.
When it comes to chosing office space, first impressions really do count, so give some thought to your company image and how you want to be perceived. You may be in your office space for some time, so it's important to think ahead and get it right the first time.
Find a Property Consultant in your area who can help you through this crucial process.
